TOLLGATE HILL CABINET WORKS
Over the past year and a half, I have been working with Tollgate Hill Cabinet Works in an effort to completely rebrand the company. We have worked together on web and print materials featuring my photographs of exquisite pieces.
Although it has been public for a little while now, I thought I would use this platform to share the website we built. See it for yourself at tollgatehillcabinet.com.
One of the major challenges of building this site was the gallery. We knew a few things. One: We wanted to show the intricacies of the work. The attention to detail at TGHCW is stunning. Each pieces is truly hand crafted to perfection. Two: On the other hand, a gallery overflowing with 100’s of small, dissecting images would leave the viewer lost or bored or otherwise turned off. Three: Photos should be as large as possible. This meant pushing the shape of the website nearly to a breaking point. We wanted an image viewing experience not diluted by the distractions of oversized thumbnails, slideshow interval settings, music popups, etc…
In the end, we constructed an image gallery with two layers. The first and most prominent layer holds a nearly fullscreen photograph representing each of twenty projects. This gallery derives itself from fullscreen photography websites. Our aim was to create a sequence of pictures, each with their own shock value, in hopes of enticing the viewer to click on them. Doing so launches the second gallery layer.
Here is where the detail shots discussed earlier are held. By segmenting these shots, only the projects that directly interest a viewer will become part of the experience. From here, a simple back button returns to the main gallery.
There are still some minor tweaks to be made and naturally the site will continue to develop over time. For now, I am happy with the functions, and the forms that followed.